Whether you realize it or not, you have a personal brand. You are a personal brand. No question about it. The only real question is, do you want to build and cultivate that brand or are you going to allow it to be defined for you?
Trust me when I say that you want to be in control, and that is exactly why I’m sharing 8 ways to build your personal brand.
1. Start thinking of yourself as a brand.
The best way to think about personal branding is this: when someone hears your name, what do you want them to think about? How do you want to be perceived? What do you want to be known for?
2. Own your story.
This can be a tricky one because we all know someone who seems to be able to do and have it all. There’s always someone we’d like to be “when we grow up”. But you don’t have to be anyone besides your one true self because, guess what? You inspire people. You motivate people. I’m willing to bet there’s already someone (or lots of someones) who want to be you when they grow up.
3. Be intentional about what you put out into the world.
With every single Facebook post, every tweet, every photo on Instagram, you’re telling the world a little bit about yourself. You’re creating your personal brand. Be intentional about what you share. Recognize that everything you share, whether it’s strategically thought out or simply off-the-cuff, is impacting how others see you and how your personal brand is perceived.
4. Be consistent.
If you want the world to recognize you, be consistent in your personal branding. Use the same profile photo across the internet, as well as the same user name whenever possible. Create a personal website to house your biography, your resume, and links to social channels.
5. Be transparent.
Be yourself. Own your mistakes. Don’t misrepresent yourself. If you screw up, admit it and move on. No one expects you to be perfect, but they do expect you to be honest.
6. Don’t worry about numbers.
We tend to get caught up in the numbers. We think that the more followers we have, the better we are. We feel more validated. But you know what? Numbers are just that, numbers. They aren’t representative of people. In other words, so what if you have 20,000 Facebook followers. If they don’t interact with you, if they don’t buy your products, if they don’t read your blog posts, what good are those numbers? You’re better off with a small, engaged following than a big number that means nothing. Worry about building relationships, not building followings.
7. Be careful of the company you keep.
As you connect with other brands, your personal brand is either strengthened or weakened by that association. Be sure that you want to be aligned with a person or brand before making a commitment to them. You want to surround yourself with strong brands that will help take you to the next level, not hold you back or bring you down.
8. Realize that your personal brand is ever changing.
If you’re not changing and growing, you’re not evolving. Remember that your personal brand is a living, breathing thing that is constantly changing. Don’t be afraid to change with it.
How are you building your personal brand?
I’d love for you to leave a comment or stop by my Facebook page and join in the conversation there!